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Reelly Launches BRM: A New Tool for Developers

Today, we are officially bringing a new product to market: Reelly BRM — a solution built for developers.

July 24, 2026
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Four years ago, tens of thousands of real estate agents were collectively losing hundreds of hours every week searching for developer information and creating sales proposals for their clients. We were the first in the market to build a solution that has since become the new industry standard—helping agents work faster and more effectively with their clients.

Today, we are officially bringing a new product to market: Reelly BRM—a solution built for developers. Our goal is to help developers identify the 10% of agents who generate 90% of sales.

Building this product required four years of deep research into the challenges faced by developers’ business development and sales teams. Ultimately, I realized that their biggest challenge is the speed of capital acquisition.And I know how to impact this metric with our new tool.

If you are a developer with 100 active agents in your partner network, you can attract $100 million in capital annually. With 1,000 active agents, you can attract more than $1 billion annually.These figures are illustrative, but they accurately reflect the scale of the growth opportunity.With us, developers will accelerate by multiples—not by percentages. You will see these success stories, and the market will talk about them.

Today, I am announcing a new chapter in the journey of our company and our clients.I’m proud to welcome Savills as one of the first clients to adopt Reelly BRM—a leading global real estate company managing projects worth tens of billions of dollars.

Thank you for your trust and support. Over the coming days and weeks, I will announce more developers and master brokers that have chosen Reelly BRM for their businesses.

And remember: Time is money. Speed is Reelly.

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