Reelly is a professional B2B platform that connects real estate agents and developers into a unified sales operating system.
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After more than three years of development in Dubai, the platform has onboarded over 55,000 real estate agents (directly and through brokerage firms) 426 developers listing 1,920 projects across Dubai, Abu Dhabi, and Ras Al Khaimah.

Reelly serves as a single entry point where agents can access real-time, presentation-ready data on all available and upcoming developer projects, while developers activate a scalable and performance-driven agent sales channel.

Reelly operates on a performance-based compensation model.
Developers pay from 0.5% of the actual transaction volume generated through the platform, only after a successful sale.In addition, agents can access advanced professional tools through paid subscriptions, while top-performing agents participate in additional monetization programs.

Reelly serves as a centralized and constantly updated database of all market developers and their projects.

For brokers and brokerage firms, it replaces fragmented data sources with a single professional workspace, enabling agents to quickly create high-quality, branded presentations and confidently recommend suitable projects to their clients.

This standardization improves internal efficiency, onboarding speed, and overall deal quality across brokerage teams.

Reelly increases agent efficiency by integrating real-time project data, direct developer access, and AI automation into one platform.

Agents work significantly faster by eliminating manual research, document preparation, and presentation design.

With AI-powered presentation generation and structured project information, agents can focus on client relationships and deal execution — working up to ten times faster from the first inquiry to booking and payment.

The founders of Reelly are: